AI is changing how people search for and evaluate law firms. Google Gemini is now integrated into search results, and tools like ChatGPT are shaping how potential clients ask questions and get recommendations. This shift is already influencing firm visibility and referrals, and the impact will only grow. In this Half Hour Huddle replay, Joe Giovannoli and Darragh Fitzpatrick share 5 tactics your firm can start using right away to:

• Stay visible as AI reshapes search behavior and client referrals
• Understand where traditional marketing may fall short in an AI-driven world
• Convert online visibility into real business opportunities
• Use AI and data to streamline operations without extra overhead
• Future-proof your growth strategy as AI adoption accelerates

Watch the discussion to learn how your firm can adapt now and position itself to stay discoverable in the age of AI search.

Hosted by: Joe Giovannoli and Darragh Fitzpatrick